Written by Sahithi Divi
Written by Sahithi Divi @chintalanka, East Godavari
The East Godavari seems like the fruit garden of Andhra Pradesh region tremendously yields a variety of fruits standing a commendable market across the world. Producing large scale local fruits like mangoes, coconut, banana, palm, pineapple, coco, guava, water apple, custard apple, water melon, pomegranate, citrus varieties, papaya, grapes and also diversifying into premium crops like dragon fruits, strawberries to exotic varieties. Tropical vibe sown by sandy and clay soil from the other ends of Godavari provide livelihood to hamlets of tribal migrants who farm and paralelly look for work.
Although it projects a high volume economy there is a fragile supply chain vulnerable to numerous factors. Beauty laden by scraps of pained lives by farming conditions, wastage around logistic mismanagement, fruit vendors facing scarce shelf life affects, unsustainable packaging methods worsening the ecosystem for farming ultimately, washed away by extreme weather conditions and still finally leading to an unhappy consumer due to quality adulterations intervened by technology.
From the recent years government has been providing verified seeds and required information to the farmer regarding the weather , soil , yield storage , market price etc. Definitely progressing still unable to translate into financial gains primarily making it an irreversible loss. If one time’s produce becomes a victim of climate, inflation, lockdown or reduced selling platforms , farmers give away their produce for throw away prices after all the exploitation by markets lead by institutional change induced by demand on customer. Farmer is not aware of the scope of his product if value added.
A farmer who is below the poverty line can maximum work for a leased land and share promised profits depending on the land owner. The exploitation can occur from both the ends shadowed by a complete perspective of the middle men who face the market realities and competition amongst the wholesale dealers at the auction cluster. The produce is divided according to the shelf life , cost , distance to be travelled, packing cost, transportation logistics and human resources like traders. That is when the fruits reach the face of retail terrains for a consumer dominated universe of space deficiency, competitive pricing, storing facility, advertisement , marketing efficiency , sales, retail and individual sellers.
Consumer on the other hand can choose from the platter of online , onsite and home delivery options. The customer becomes the confused object seems like enjoying a variety of options unconsciously gets looped in loosing track of the farm to mouth supply chain transparency , real costs and quality manipulations.
Seed companies, Agri tech companies , Farmer benefit organisations, green start ups and crop influencers are working on rural innovations and ground issues. There is threat related with technologies that solve the problems on temporary basis without a collaborative effort of subject professionals.
The social paradise of the whole informal structure of rural fruit distribution mixed up with large pieces of corporate agriculture led farming where the farmer is over powered with information and course of direction but provided with welfare and betterment initiatives. It is very important to understand the foundational story behind all the products that we use or intake. Being aware helps us progress as a conscious buyer who is promoting a sustainable product where the money is equally distributed to beneficiaries.
Challenges And Opportunities
- Absence of platforms creating awareness about perishable food industry
- Small scale farming is struggling for market linkages
- Manipulation in organic farming – adulterated organics
- Absence of innovation due to retainment of talent at villages
- Our educational system is not promoting agriculture based courses that will create local jobs and solve local problems
- Scope in packaging
- Encourage kitchen gardens by homemakers and provide micro market linkages and empower
- Value addition is opening up new markets but it is a threat to farmers as the increase in number of middle men puts pressure on the farmer to sell the produce at a throw away cost.
- Transportation challenges , shelf life, processing based on demand.
- Inclusion of the uneducated segment or the educated but unemployed segment into execution on large scale
- Buy local promotion
For more information or consultation services please email to me – firstname.lastname@example.org
Written By Sahithi divi
Rethinking Rural Healthcare
Written By Sahithi Divi ( social entrepreneur , influencer
) and Suren Thiparthi ( orthopaedic surgeon / consultant , social entrepreneur )
Today is the day of research on health metrics along with my partner Dr. Suren who is an orthopaedic surgoen | consultant in Rajahmundry town. While on the steep journeys of different people and ancient skills attached to the current rush of shaking economies, we made a small health survey in a village located in interior delta region of east godavari district. Innovation for rural pockets below the general transport facilities requires a detailed understanding of cultural norms alongside the geo – tropical data.
In a district where 55% of the population resides under the below poverty line , where the government is able to provide health cards to only less than 15 % of them. Healthcare penetration is a continuously improving segment yet with no hope of containment due to the alarmingly increasing need of doctors at the submerged level of the pyramid. There are millions of people who displace with changing seasons jolting for a day’s meal who is not even aware of the guide to find treatment.
Every place , according to its topography and local markets define the nature of chronic hazards caused over the absence of inclusivity, educating of the patient about lifestyle changes and prolonged habits. We asked the village dwellers about the nearest hospital available for them in emergency ? they stated a name which is 25 mins of ghat road away, which is a primary healthcare centre, where there is no 24/7 service support system, where the tele communication is bad , where the street lamps and immediate help / first aid is extremely difficult to reach. This might be the most normal situation in a country of 134 crore people but this is the situation of the farmer who is working 12 months of the year sending us the vegetables we pick from super markets, fisherman who is risking his life to the ocean and tides for livelihood, those women who are making less than a dollar ( <70 INR) a day sewing brooms and bags battling with needle pricked lives and this goes on.
Research about the current population performance with just a handful of people opened us to rethinking the direction of innovation in healthcare at the bottom of the pyramid.
Challenges / Opportunities
- More than half the population is below the poverty line
- More than 50 + % need of government scheme penetration ( data collection )
- Migrant tribes are vulnerable
- Absence affordable private healthcare to poor harms the economic development of a family leading to a fallout
- New markets for affordable merchandise for rural lifestyle / health improvements
- Scope of women / child awareness related initiatives
- Digital technologies operational for rural India
- Economic activities supported by the ancillaries of the healthcare system
- Healthcare obstructed by absence of connectivity in interior rural densely spread clusters.
- Untouched population leaves a scope for diagnostic survey
- Absence of regulated followup for existing patients
Solution is nothing but finding the right problem to solve. On this journey we will continue to update our thoughts on rural healthcare challenges and scope of innovation from our lens to provide a perspective to the existing players in position to make a difference from their respective positions to welcome innovation and collaboration understand the problems better in order to reach the ones in gravity of unreachability. While we are here , we all are given the power to act, although we hail from ultimately diverse conditions and notably unique lives ; we can make an effort to give and grow.
Written by Sahithi Divi and Suren Thiparthi
Written by Sahithi Divi
Pootharekulu were first made in a small village of east godavari district of Andhra Pradesh estimated almost three centuries ago. Currently 400 families depend on this traditional sweet making / selling as a livelihood. This is made mostly by women and marketed by the men of the home. Poothareku has a cultural importance in the custom rituals, ceremonies and festivals. There is a high demand for overseas sale of Poothrekulu as well.
Driving accross the canopies of large maiden trees lead by banana fields altered with papaya plants and while on the right , the canal outlined with coconut trees shadows a welcoming and a beautiful village vibe. You will be able to see collections of packed Pootharekulu being sold on one side of the road. It brings internal joy to stop by one of their homes where they set up this stall for selling the sweet and just talk to them. The whole experience of closely watching this beautiful art and how it actually converts into wide market scope.
Rural innovation must not disrupt what is coming from centuries. While I understand the demand for pootharekulu , what are the challenges/ Opportunities I forsee for this tradition ?
- Only 400 families are making pootharekulu
- Although this art is not limited to caste yet there is a large scope of lack of inheritance of skill
- Irreplaceable by technology , might bring quality issues when needed in large quantities
- Packaging innovation required
- Lack of action plan for increasing the number of skilled people
- Sustainable marketing and scaling
- Scope of online teaching
- Tourism opportunities
You may email me at email@example.com if you wish to know more.
Written by Sahithi Divi (source : http://www.impactscientist.com ) Volunteering credits : Ganesh Kalyan
Written By Sahithi Divi
I walked into the ancient hallway through the gates of a home that was nestled amidst the history seeking to speak about the famously named prophet of modern Andhra Pradesh born in Rajahmundry – Rao Bahadur Kandukuri Veeresalingam Pantulu (16 April 1848 – 27 May 1919). The man who published an exclusive women’s journal to raise awareness against social evil practices against girl/women through his literature.
During the phase of my life where I am still being questioned for working in the area of gender equality, the visit to this historical home reassured me to hold on to the dream of setting people free. He lost his father at a very young age while his uncle held the responsibility of his education. After his matriculation he began his first job as a teacher in a village called Koringa. He got married at the age of 15 while his bride was still 9 at that time.
As he was a scholar in literature , he used words as his weapons to revolt against the suppressing customs around women. He is a literary activist who was the first person to have the Telugu novel published. Through his writings to various leaders one can gauge the energy he consumed from the unfair practices hailing in the Telugu society then. I was astonished by his unparalleled conviction for women education which also further became a prior reason for his established of school.
Kandukuri Veeresalingam Pantulu , published an exclusive magazine for women criticising the loop holes and evil practices against women in the society like early marriage, education for women, widow remarriage, Kanyasulakam which mean bride with a price and he also opposed marriage of old men with young girls. Viveka Vardhini was a journal for women education in 1887 and Satihita bodhini a monthly magazine for women were the ideas which laid foundation for a progression in relevance to even the 21st century.
To be a part of the beginning laid by him and for continuing to empower women , the visit to his ancestral home that displays his writings and an installation of the widow remarriage made a very deep impact on my conviction by adding the most bright pages of history in benefit of girls/ women to my life.
Written By Sahithi Divi ( source : http://www.impactscientist.com )
Holding to my surreal heart filled with astonishment of marking the most important milestone of moving to Rajahmundry from Hyderabad and many other places that directed me to land here so that I can unfold the actions of my dream. After all the introspection for years of measuring the impact of my work, I finally started to feel uncertain about where I want to be. Who I am ? Where do I belong ? Begins with a strong inclination to smaller towns with green shields of fertile farms and the dedicated smiling lives behind it. I often felt the need to look for more than the beauty ridden cultural Rajahmundry.
My journey has begun as a women right’s influencer and alongside the events came a deep realisation that held the secret of my inner joy. Migrating back to the roots where I was born was an opportunity for me to connect with the women farmers, florists, artisans, teachers, technicians and many more from the rural front of our country. Visiting Rajahmundry a couple of times in the last few years cultivated more meaning and direction to my dream of economic empowerment through equality.
Being born in Andhra Pradesh engages me personally with the people as it seems more like listening to my uncle , grandmother or a family member. As my father was transferred to north India as a part of his job, Andhra Pradesh remained my summer holiday home ; a place that indulged a million memories and people who hosted with a giant welcoming heart.
Urbanisation is not the solution for a country where the major share of population lives in the rural places. Development of smaller towns demands retainment of talent which needs infrastructure, investment and leadership development. Using concepts like design thinking I want to redefine the problems , create communities that promote sustainability, provide recognition to high performing women at the bottom of the pyramid, conduct events to preserve culture and provide a platform to local artisans through story writing and consulting projects under ImpactScientist.
With a mission on hand , a place definitively mine, force of people surrounding my belief and tucked in the rivers of serenity. Rajahmundry and I have chosen each other for amplifying the potential behind unlocking women to equal resources and participation.
Written by Sahithi Divi ( source : http://www.impactscientist.com)
A poem by Sahithi Divi
Ashes you become one day ,
Burnt away from gravity ,
The moment it all starts to fade,
But you were here all the time ,
What you got will vanish ,
But What you leave in the world , remains .
Your body is an impulse of history ,
Built with feelings and scars ,
Genetic influence reacts with society,
Doors are open to appearance,
Beauty delegates scavenging oneself,
Smoothen your edges under circumstances ,
let the world drain your strength,
Remember when you were born ?
Your eyes were full of hope ,
Beauty is an immortal spirit ,
Reality is hiding beneath your silence ,
Create a dialogue about equality ,
You don’t posses everything they have ,
But they don’t have your freedom either,
Beauty is a piece of art work ,
Love your art with full of passion,
Let people talk about your liberation,
Don’t hold your dreams captive ,
The nation wants to see how you free ,
What you got will vanish ,
But What you leave in the world , remains .sahithi divi
Poem Written By Sahithi Divi
Subject : Gender is a construct but freedom is not. Society is not going to provide you the personally entitled environment. It is a complex inclusion of social and economic systems. Writing this poem with a hope to meet that part of your soul which always looks for Freedom, of every kind.
Your birth is a narrative ,
Deposits of generations,
Traces of yesterday are felt,
Whoever watches you can see,
Reflections from years that existed,
Find your freedom before you leave.
Perform for your nation in this era,
Don’t rest during the emotional epidemic,
Lift away the suffering,
Search your soul relentlessly,
Find that spark which makes you tremor,
Find your freedom before you leave.
When the light falls on you,
Your story embarks in people,
Before devoting the sacred oneself,
Prolong the diameters of knowledge,
Think about what you can give,
Find your freedom before you leave.
Wherever is your place ,
When ever your time comes,
Whoever you become,
These are not for you to think,
Your life is not waiting for something,
Find your freedom before you leave.
Empower the art in your instinct,
Gather integrity from rebellious armies,
March forward, no less like a soldier,
Own this mission,
Together sing for the country’s past,
Find your freedom before you leave.
Talk to that inner self,
The timeless liberation you hold,
Democracy will not stand by you,
Risk your life for unconditional progress,
Be the one who is ready to hear,
Find your freedom before you leave.
This nation is old enough ,
Millions of priceless sacrifices,
Unless you are free ,
You are unutilized in danger,
For the country is pleading you,
Find your freedom before you leave.
– SAHITHI DIVI
Written by Sahithi Divi (Source : http://www.impactscientist.com)
Written By Sahithi Divi as told by Pooja Agarwal
Non Profit Social Entrepreneur, Social Impact Leader, Volunteer Influencer, Ted x speaker
Pooja is a young social impact leader in her early twenties who is unlocking the creativity of hundreds of children from low income schools. She has founded an NGO called AIKAARTH with strong vision of providing art education of all forms ( painting, sports, culinary skills etc. ) to children from under resourced schools having a bottom line impact on their abilities. She has curated a platform to resource skilled volunteers in various art fields to train the children under a planned curriculum which is now expanding into a measurable offering with continued support networks.
As a child she indulged in patriotism that left her curiosity and passion looking for something beyond the boundaries of social walls. She recognised empathy as a child. She looks back to the time when people’s trouble challenged her peace of mind as a kid. She enjoyed that anxiety and allowed it to grow by providing her thoughts a direction. Direction does not occur phenomenally, it happens like a movement. Overall development of a girl child is untapped and overlooked. That is why as a woman it is hard to contemplate for choices while fighting social discrimination. Her dream was to be socially useful.
Exploring of one’s overall personality and providing diverse conditions is an important resource for a teenage girl especially whose emotional environment is partially allowed to expose to human rights on power with that of boys. Although the pressure narrative is widely different for men, a women’s is still prone to the risk of a man’s internal acceptance of spending on her growth. Moving to undergrad education was a tremendous compromise to her interest in journalism.
Unaffected of the setbacks she paramount feedback from life as learnings and bounced back with a project of 121 children receiving distinct workshops followed by her experience as a teach India fellow. This widened her vision into sectors and moved her towards a more focus centric approach. Evolution of demand with experience of empathy interviews or volunteering projects are solely the moments of impact which help us in deciding the next step while partnerships help in shaping up the timelines.
Taking the first step and continuing to fight back is the best thing I have done for myself , she says.
Her vision grew larger, when she started to think about how many people has she really inspired. When her project kicked off , she began to see the ripple effects of doing social good in a structured way. Her dream now is to create leaders who can lead the vast forefront. She also speaks about the importance of receiving support from family is vital for the best output. Although there might be a resistance from family due to social stigma yet always begin the change from inside. Her parents who once protected her from cultural atrocities are now advocating for girl education actively.
She defines Democracy as not yet the best, Women as yet to be empowered and Equality as does not exist. Through her work she is promoting Sustainable Development Goal 4 – Quality Education, Goal 8 – Decent work and economic growth and Goal 17- Partnerships for the goals.
Pooja resides her story with charisma of rough rides that did more good than evil to her. Through her strong love towards her cause , she remains a glorious example for millennials to set a course of direction into social impact leadership.
Written By Sahithi Divi as told by Pooja Agarwal ( source : http://www.impactscientist.com )
Written By Sahithi Divi as told by Vyjayanthi Vasantha Mogli
Transgender RTI Activitist, Co-founder, Queer Swabhimana Yatra and Telangana Hijra Intersex Transgender Samiti
This story is of a fifteen year old who was thrown out of the house due to her sexuality. As an LGBTQ child she wanted to be like every girl leading a normal and bright life. Growing up was hard and she lacked stability because of not being born into a female body. Vyjayanti Vasanta Mogli, a transwoman LGBT activist, shared her story of abuse as a child in school. How lesbian women and transmen in tier two and smaller places remain supressed and vulnerable. She said that ‘ formal education about gender and bonded labour is unapologetically important for people sailing through similar times as Vyjayanthi’.
Progress today can be measured in form of enactments and awareness by the government but which cannot benefit anybody, without the rules to support them. She faced abuse , violence and trauma even from the organisations that were suppose to rehabilitate her. But in the first place why should someone be forced into rehabilitation ? Sadly, for coming out as a trans woman !
Absence of an inclusive society and the harsh conditions imposed by the society on her was devastating. Most of the people in the society lack awareness about Gender and separate humankind into divided beings, leading to major suppression of human rights. This is widely overlooked and surrounded with toxic ignorance. Children who are born in these systems are exposed to frugal conditions, trained to live by earning a bread for a day. She has led unanimous movements fighting for transgender rights and also associated with organisations like Bhumika, Anveshi, Centre For Law And Policy Research, Bangalore.
Vyjayanthi has more than 17 years of corporate experience. She closely unfolds the challenges faced by a trans person in the hiring process. She carries the weight of soo many stories of her friends who were failed by their working environments. Shutting down a person’s right to live and replacing it with painful emotional violence will not broaden the intersectional differences. Even the reserved segments of the society are subjected to reduced inequalities within them due to dominance. Seperation from her family as a child affected her belief on men. Patriarchy could neither stand for gender nor for the innocent child who badly wanted assurance and love at that time.
Even as an activist who suffered injuries of misogyny, she does not objectivise feminism as a fight for women. Every person who has been through the abuse can only look from the lens of equality. The fight is all about right to live with dignity. Adding that true feminism can resolve problems with humanism. Vyjayanthi says that world needs a new perspective to rebuild the pre-scripted idols of an ideal woman, that does not really exist. What remains is education, empowerment and entrepreneurship ( creation ) ; they will facilitate you for the war on Gender Inequality.
Written By Sahithi Divi as told by Vyjayanthi Vasantha Mogli (source : http://www.impactscientist.com)
Written By Sahithi Divi as told by Dr. Apoorva
Doctor ( Anaesthesiologist, Critical Care Physician ) , Mother, Vegan, Sustainability Influencer, Education Volunteer
Apoorva’s story tunes back to childhood embraced with everything she needed as a kid. Hailing from a family of doctors and mother being a lawyer , she often comprehended ways to be able to use the resources for a larger purpose. As a child she travelled through books and conspired boundaries to being exposed to pain. Her parents compassed her confidence towards restoring healthcare. She remembers being a child who only knew the world confined to her books.
She is a an Anaesthesiologist, Critical Care Physician who started to look at the cancer chemotherapy as a painful process of healing or eradication of cancer. She explains how intense and draining the palliative therapy can be. Expressing her deepest desire is to work towards improvising the healing process for cancer patients.
Being a doctor it is equally important to be updated and create awareness about the same, to uphold a continuity in transforming knowledge into something useful with the help of digital platforms. She said every individual has the collated power to act. “Segregating your target group and begin educating them”, she said. Broadly saying, her intention was to create awareness about prevention and sustainability while curing it.
Motherhood not only brought an internal change but she also realised the importance of sharing her experiences and gave birth to a new her called Dr . Mommy’s Son. She found herself making an impact by turning a sustainability influencer and took a leap for turning into a conscious vegan. Every person’s ability to push the dial is underestimated with prefixed roles assigned even before someone is born. Dreams are for oneself but what is the point of not including the ecosystem we live in ? she stares ! A community of common thinkers is a strong force , then imagine the strength of doers. As a doctor she understands the affect of suffering on a person’s life and how lifestyle changes with-hold long terms concerns of sustainable overall wellbeing.
When asked about her perspective about women, she said most of the women do not go to sleep with the contentment of being able to do what they want , as their aspirations might not match the social standards of the leverage given to a girl for dreaming, precisely of carrying no emotional regrets. She says , ” death is inevitable, meanwhile don’t throw away your life to the comfort of anyone except you”. Turning into a vegan was an enlightenment which helped her develop a resourceful relationship with nature. At the same time she is attributing herself in the journey of Makers Of Milkshakes founded by her spouse, Rahul.
Dr. Apoorva has managed to navigate her learnings towards an inclusive network of people. She created a platform to share her blog stories about sustainable living, motherhood, health and wellness and emotional intelligence. She also actively volunteers and is associated with organisations like Animal Mark and community teachings. She defines Gender as discrimination, Democracy as paralysed and Love as life.
Influence to create an impact is a tool to understated humor behind somebody’s will to bring upon a change. Apoorva is a spark of light who is on her journey to collaborate her learnings and invest her time in improvising the networking standards in India , which she feels is the key step before amplifying the elements of changing social structures.
Written By Sahithi divi as told by Dr. Apoorva ( source: http://www.impactscientist.com )
Written By Sahithi Divi as told by Ratna Malladi
Ratna Malladi, Mother, Architect, Entrepreneur |Founder – Yellow Seven Architects, Gender Equality Ambassador
When asked about female quotient, social stigma, strategy | powerplay, parenting, challenges of life in decentralised towns, purpose and finding oneself in this world…….Here is her Impact story.
She got married in the third year of her bachelors degree of Architecture. She is a mother of two wonderful children. She is an entrepreneur who broke all odds to turn every opportunity into a realtime project in front of which she proudly stands like a minuscule and moves forward. She, who does not shy away from teaching about sex education to her children and menstruation to her son , not just daughter. During my conversation with her , I found that she often connected dots from her childhood in relevance to her role as a parent who is also an entrepreneur in a male dominated field combined with social stigma. As a child she wished to have had the courage to speak up about the things she is unlearning as a women much later. When the driving force is family for a woman , she is unstoppable .
Worked for corporates like Keystone, Jurong, Phoenix as a leading Architect before she moved out to float her own enterprise Yellow Seven Architects . She is taking over new projects for scaling sustainable architecture in Andhra Pradesh and other parts of the country. Driven by expertise , she provides an intrapreneur atmosphere for her employees to enjoy their best performance.
She repeated the importance for every woman to exhibit her strength. She emphasised on the team work that she benefits from at home along with her husband to tackle the circular challenges which go unseen in the fast moving life journey. She received an unconditional companionship while relocating from a city to a smaller town that applauds beneath the social stigma of applauding a women in the first place. She believes that a women cannot belong to anybody except for her education and experience in order to prosper.
According to Ratna , every woman must prioritise to retain her financial freedom to embark beyond the possibilities set by acquainted stereotypes. Money is the value that you earn which defines you over a period of time. When asked about the impact of regulated societies on children? she narrated , how women are conditioned to behave and up-bring in a certain way differentiating between children through Gender. Parents need a chance to unlearn before teaching their kids. In contrary to this ,men also have a reflected pressure to carry financial atrocity and authority. This long term practice is now a norm divided by gender specific roles. Why is it challenging for anybody to go through the beautiful experience of a strong women with power ?
” Although women might be the answer to rising economies yet the real impact can be founded and measured through children “. says Ratna.
Her children bear the opportunity to watch home tasks and lifeskills performed by the mother and father equally. This visual learning grows with the child to create normalcy and detangle the gender roles with generosity. Schools must teach life skills like cleaning , cooking, gardening, sanitation, sex education that are non gender specific learnings to self sustainable life.Children learn from those whom they love. Every child must get used to see a women being in charge.
She looks back to the time ……when she immensely learned from her mother’s perseverance and her mother in law’s will power for Ratna’s career. They remained influential reasons to not get carried away withering to the changing weather of social introspection.
She wishes to be remembered as a happy woman who used her fire to spread the light and restore herself. She defines Democracy as bullshit, Gender as overrated and Love as companionship
Written by sahithi divi as told by Ratna Malladi ( source : http://www.impactscientist.com )