‘IMPACT HOUR’ With Ratna Malladi

Written By Sahithi Divi as told by Ratna Malladi

Ratna Malladi, Mother, Architect, Entrepreneur |Founder – Yellow Seven Architects, Gender Equality Ambassador

When asked about female quotient, social stigma, strategy | powerplay, parenting, challenges of life in decentralised towns, purpose and finding oneself in this world…….Here is her Impact story.

She got married in the third year of her bachelors degree of Architecture. She is a mother of two wonderful children. She is an entrepreneur who broke all odds to turn every opportunity into a realtime project in front of which she proudly stands like a minuscule and moves forward. She, who does not shy away from teaching about sex education to her children and menstruation to her son , not just daughter. During my conversation with her , I found that she often connected dots from her childhood in relevance to her role as a parent who is also an entrepreneur in a male dominated field combined with social stigma. As a child she wished to have had the courage to speak up about the things she is unlearning as a women much later. When the driving force is family for a woman , she is unstoppable .

Worked for corporates like Keystone, Jurong, Phoenix as a leading Architect before she moved out to float her own enterprise Yellow Seven Architects . She is taking over new projects for scaling sustainable architecture in Andhra Pradesh and other parts of the country. Driven by expertise , she provides an intrapreneur atmosphere for her employees to enjoy their best performance.

She repeated the importance for every woman to exhibit her strength. She emphasised on the team work that she benefits from at home along with her husband to tackle the circular challenges which go unseen in the fast moving life journey. She received an unconditional companionship while relocating from a city to a smaller town that applauds beneath the social stigma of applauding a women in the first place. She believes that a women cannot belong to anybody except for her education and experience in order to prosper.

According to Ratna , every woman must prioritise to retain her financial freedom to embark beyond the possibilities set by acquainted stereotypes. Money is the value that you earn which defines you over a period of time. When asked about the impact of regulated societies on children? she narrated , how women are conditioned to behave and up-bring in a certain way differentiating between children through Gender. Parents need a chance to unlearn before teaching their kids. In contrary to this ,men also have a reflected pressure to carry financial atrocity and authority. This long term practice is now a norm divided by gender specific roles. Why is it challenging for anybody to go through the beautiful experience of a strong women with power ?

” Although women might be the answer to rising economies yet the real impact can be founded and measured through children “. says Ratna.

Her children bear the opportunity to watch home tasks and lifeskills performed by the mother and father equally. This visual learning grows with the child to create normalcy and detangle the gender roles with generosity. Schools must teach life skills like cleaning , cooking, gardening, sanitation, sex education that are non gender specific learnings to self sustainable life.Children learn from those whom they love. Every child must get used to see a women being in charge.

She looks back to the time ……when she immensely learned from her mother’s perseverance and her mother in law’s will power for Ratna’s career. They remained influential reasons to not get carried away withering to the changing weather of social introspection.

She wishes to be remembered as a happy woman who used her fire to spread the light and restore herself. She defines Democracy as bullshit, Gender as overrated and Love as companionship

Written by sahithi divi as told by Ratna Malladi ( source : http://www.impactscientist.com )

Inequality In Delusion Of Democracy

Written By Sahithi Divi

Democracy is a delusive state of mind. Hard to appreciate and difficult to live without. While we are finding a million ways to manage and platform our opinions, fundamental rights are in danger within the power of democracy. Objective norms created by individuals are now followed as summary of regulations which are in turn opposed by the rest.

In India, where diversity is the main characteristic of our country, diversification cannot be embraced. We are living divided lives without considering the affect of our thoughts and actions on our land.

Political system is enabling democratic practice of bringing leaders to policy making. While policies are attempting to vitalize India from the last seven decades, healthcare and education system are scarce of voices to reflect the deficient needs and increasing demand of compulsory reforms which are now on the verge of building blocks for dangerous after-affects.

Accountability is the only possible solution for de-masking the delusions paralysed by democracy. Each of us are facing the undermining remains due to the discussions initiated by insufficient ability to monetise the socio- economic conditions.

Democracy is suppose to bring betterment not division ! Time is comprehensive , fading into darker myths. Manipulated history with a glimpse of changing times that are further frightening the future security of Equality in association with education , healthcare , political reform, gender bias and distribution of sophisticated power.

Written By Sahithi Divi (source : http://www.impactscientist.com)

Identity Crisis For Women . Why ?

Written By Sahithi divi

Where does the challenge begin for women ? Why is their identity at stake ?

Women in especially developing countries and in this case India, seem to battle with identity crisis due to the lack of equal resources and cultural speedbreakers controlling her capacity to achieve or dream. Identity crisis begins with the most generic habit of giving her feminine and household rolemodels only as an option, to pick from categories to explore.

At the same time we color the girl’s life with so many identification pointers reminding her the limitations of her being a girl. Her abilities are limitless but how much can she unfold is often not for her to decide. How can a person be confused about uncertain expectations of others ?

Fulfillment of purpose and happiness inside the soul can exist when all the factors in your life are decided by you yourself. Gender roles are tearing up almost every women to defend herself against the feminine responsibilities written off by everyone else for the women in most of the cases to forgo her real identity to fulfill the voids of a shared promise all by herself.

A women has no choice but to contribute hertime and preferences to soo many people trying to create a strong influence for her well being. Every person has a vast layout of their life, a women’s layout is created by a team of family members and influencial society examples. All she can do is decorate the provided layout with her choice of theme.

This kind of a situation occurs because she is not designed to think like a bread winner instead she is told to be a meal maker and at the same time homemaking is considered compulsion not luxury.

Identity is more than a person’s right where as we are creating layers of identities with divided classes of norms and expectations.

Focusing on one’s own prosperity is much more eventful than thinking actively for an other adult especially influencing them to such an extent that gender actually becomes a considerable point of accepting inequality .

IDENTITY CRISIS IS NOT TRUE IF YOU DON”T BELIEVE

Written By Sahithi Divi

Gender Is A Home Affairs Matter

Written By Sahithi Divi

I strongly believe that gender equality is born and begins at home…….

Gender is a Home Affair

Gender Equality closely opens down to how your home and surroundings have shaped you. But now it is about how you shape it for the future generations to beleive what gender equality is ? Gender Equality is not about teaching new ways yet more about unlearning unconscious habits about showcasing inequality in any form backed by gender as the reason.

Home is the place which lands as the horizon for anyody to form a crazy imagination about their life. How many can uphold living multiple lives ? Gender equality will be true if each home has an advocate to remind irreversible benefits of bringing a mindshift of equality independent of gender as we will be able to enjoy the combined affect of identically allocated, consciously taken roles.

No matter whether you are living with a partner , you still run a home for your basic survival. Suddenly one day you get married and you forget to fulfill your own life skills . Some life skills are literally grounded as rules to be fulfilled naturally by women in most of the developing and under developed economies.


Education and awareness can definitely benefit us in some way and why not that begin with working on converting each of our homes into experiment centres to find out the ways to pluck out the gender inequality that shelters within us. Inequal exposure to resources, domestic voilence , patriarchy are the very few embedded characteristics that we can restructure into something useful. Homes have the ability to create unstoppable leaders but homes can also hide away the most mesmorising performances from coming to life. Every home can navigate it’s people towards who they want to be rather than who they must be.


We must stop asking a person what was your dream ? and start asking what is your dream ? Let your home nuture the dreams of all equally. Gender is after all a construct.



Written By Sahithi Divi

Kanya = (Fresh) daughter ; Daan = Donation ? I Oppose This Practise

Written By Sahithi Divi

#iopposekanyadaan

Kanyadaan is giving away the bride as a symbolic marriage ritual . Father of the Bride take’s his daughters hand and places it in the Groom’s hand, requesting for him to accept his daughter to be an equal partner.When I google the word ‘Kanya ‘ , it confuses me what a modest, fresh and virgin daugther means. This is performed in order to transfer the responsibility of daughter into the hands of the groom and his family. In my opinion giving away your daughter in donation to wash your sins after bringing her up with such compassion does not fit well with my beliefs. Along with the changing times we forgot to update the rituals to what applies today and why ? The big change is hard to imagine but what about you who is reading this ?


While we are talking about serious social issues leading to gender inequality and the changes we cannot bring on the larger scale, what about advocating for your own equality to stand as a strong example for others to begin their life not as a donated object but a person who underwent a celebration of their union called marriage.


By practising Kanyadaan, the positioning of woman in the family is naturally a draft of bound customs. A lot speaks about the things that we do not question about. There must be some beginning , a collective voice and a powerful repulsion about how we demonstrate rights,in public in form of customs. Due to the potrayal of idiolic rituals gender bias get priorly infused on public platforms and hence, such unopposed beliefs become common norms.

“Unopposed beliefs become common norms”.

Kanyadaanam is a personal expirience which one goes through and it is your own descision to question it or to convert that to a meaningful context that hooks to your view of life. While this ritual occurs at the start of wedding journey , it lays foundation to behavioral hierarchy and common expectation for millions of uniquely different girls. Inferiority need not be economic status , it can also be highly comparable to how she is treated or how her decision making naturally becomes someone else’s right or responsibility overnight.

Everything begins with you. Let us know your thoughts about this custom and why we must bring an end to it as it gives a very inequal picture to the whole world from where the life of a girl begins after marriage.

#iopposekanyadaan

I raise my voice against donating daughters publicly in a wedding celebration.

Written By Sahithi Divi

ImpactScientist @ Indo Data Week For Sustainable Development Goals

Written By Sahithi Divi

Hyderabad city hosted the first ever Indo Data Week ( IDW )For Sustainable Development Goals ( SDGs ) by United Nations Development Program in collaboration with many other prominent partners.

Sensitivising the SDGs is highly needed at this time. The world is facing a fast approaching slump of naturals resources and we must start to think about upscaling the struggle of the low lying communities to fight basic life threats. Entrepreneurs, sustainability enthusiasts, data scientists, investors, policy makers and social influencers who are working in relevance with sustainabilty as the prime mission to achieve using ‘ Data’ were present here.

Data is vital in understanding real needs of the society for customising regional and sustainable solutions. Technical advancement unparalleled with the condition of majority of the population can widen the social parity. Indo Data Week nurtured a community of sustainability advocates, fostered a highly resourceful network opportunity and exhibited the underplaying power of data in solving the world’s sustainability problem.

IDW offered a tangile value to social innovators and social impact drivers through combining SDGs with data science. A showcase of proven models to scale business solutions which offer prosperity and monitor consumerism.

ImpactScientist represented SDG5 , Gender Equality at the IDW. Emphasized on importance of data which is streamlined with the human centric inputs and why emotion intelligence is properiotry in the data extracted for solving gender inequality. Collaboration is the new necessity for creating a better world. A community has begun to seriously think and come together.

ImpactScientist thanks you for this wonderful opportunity to spread the impact of SDG5.

Written by Sahithi Divi ( source : http://www.impactscientist.com )

Daughters Are The Human Capital Of India ?

Written By Sahithi Divi

Women consists of 48 % of population in India

India is still expecting it’s daughters to silence their voices to the fury of dominance. Every time a girl is quiet, she is hiding enormous amount of power that is a wasted human capital that could have reflected towards a stronger foundation including the opinions and point of views of it’s 48 % of unheard screams. The policy making and leadership must not have been dictated under the reign of unequally divided governments !

Indian women alone make 7.5 % of the whole World’s population ! World’s second largest growing economy is unable to cope up to the equality standards that must be provided or approved for a women. Technology is able to reach the corners yet unable to solve the deeply rooted problems arising from the harsh social conditions of life.

Impact measurement is a very important and ignored factor. The basic piece of awareness that we all must have is about the fundamental rights of a women. Then we can measure how many of us are using the fundamental rights for their personal benefit and country’s social and economic benefit.

Is the availability of increasing techonolgy decreasing the social intelligence of personal liberation ?

Every place has an objective cause of certain social problems pertaining over there. The solutions must be integrated after understanding each problem differently. Generalising the solutions in such a diverse and multidimensionally populated society will not solve but infact create problems like urbanization which might sediment the turn out of real empowerment to very generic.

Our acceptance to change is the foremost science behind the flashing success of women empowerment. Reflecting learnings from one time to the present to create a life which suits the common interest of any family cannot transpire above the rapidly increasing need for us to act socially. EACH OF US !

Written By Sahithi Divi ( http://www.impactscientist.com )

Statitics : if any ( https://www.weforum.org )

Finance Vs Women In Developing Nations

Written by Sahithi Divi

Financial management is a life skill. For most of the women, their spending is determined by the male counterparts or at least influenced on their spending behaviours. Absence of financial responsibility at young age leads to unsure horizons while taking major life decisions in personal or professional life. 

How far is a young girl considered equal to her male counterpart in terms of building financial management as a foundational skill ?

Society plays a large role in shifting the naturally formed equality towards gender biased classification

What could be the reasons ? 

Who plays the major game for women ?
  • Family and society looks at her as a future care provider. Women are given boundaries to imagine their spending. 
  • 80% of the consumer spending decisions are made by women still her spending dominantly inclines towards common benefits not personal benefits. 
  • Identity crisis is induced on unpredictable levels, about social etiquette and appearance classification which  destroys the equality factor in childhood. 
  • Reason for lesser women entrepreneurs is the lack of financial freedom of collateral, loans accessibility, capital investment in addition to the emotional responsibility of family members. 
  • Migration for work is primarily lead by the male member, this factor begins affecting while making attempts to establish strong career for a women. 
  • Dependability of spending details are entrusted on men compared to women who are naturally answerable to their spending as a luxury. Won’t this articulating confusion grow up into a less confident women who needs to rework on self empowerment? 
Consumer spending power which is said to be in the hands of women may not reflect on her professional growth in any way.

Due to factors like no compulsive paternal leave, children are more emotionally attached with the mother. This leads to her taking first impact of the child behaviour and needs ; leading to changes, that take place in interest to more than just herself.

Financial freedom can be achieved by women but when it is unable to function for her individual goals, that’s when we must realise somewhere that less women in leadership roles is a long term affect of how we see motherhood at homes. 

Society unknowingly distributes gender roles while growing up. I am sure each one of you reading this will reflect over the gender roles imposed on you objectively. Let us know what you feel …. 

Do share our article if you like it, social impact begins with creating awareness.

lET US USE OUR NETWORK AFFECT FOR CREATING A GENDER EQUAL SOCIETY

Written by Sahithi Divi ( source : http://www.impactscientist.com) ( consumer spending stat source : https://www.fortuneindia.com/opinion/the-evolution-of-indian-women-as-consumers/102823 )

Child Bride At ‘8’ To India’s First Women In Planning Commission

Written By Sahithi Divi

I beleive that the untold stories of bravery can light up our souls to fight for a better tomorrow. There is nothing more powerful than a strong will combined with ultimately ferrious compassion. India is a land of roaring personalities and their remarkable stories. Today I am going to share an extremely proud story of a child bride from Andhra Pradesh who became the freedom fighter of India and much more than that. – Sahithi Divi


DURGA BAI DESHMUKH

1909 – 1981
  • She was born on July 15, 1909, in the coastal Andhra Pradesh town of Rajahmundry to a social worker.
  • She got married at the age of eight . Freed herself from the child marriage with the help of her father.
  • As she turned 15, she fuelled up her life with a mission to uphold the position of women in India, Freedom Struggle and drafting the India constitution.
  • She revolted against the imposition of English in the schools , even quit her school.
  • She gave up every western attire to wear only hand spun Khadi.
  • She also led the Salt Satyagraha movement which took place in Madras and was sentenced to spend in jail inbetween the years 1930 to 1933.
  • Her stay in the jail gave her a close insight and understanding of the unmatched suffering of women who did not commit crimes. This led her to study law for mastering the rights and community strength.
  • She was the member of the constituent assembly and participated in moving almost 750 ammendments as a steering committee member of rules and proceedure at that time.
  • She was the founder of Andhra Mahila Sabha
  • She married Chintaman Deshmukh, the first governor of the Reserve Bank of India in 1953 with Jawaharlal Nehru as the witness.
  • She also served as a chairperson of the Central Social Welfare Board .
  • She also led the National Council of Women which she established in 1958. Set up to ensure equal rights of women in society.
  • Durgabai Deshmukh was the President of the Blind Relief Association and she also set up a school and light engineering workshop for the blind.
  • She represented India as a member of the Indian delegation in the World Food Congress held in Washington DC in 1963.
  • Durga Bai Deshmukh is a proud reciever of the Paul G Hoffman Award, Nehru Literacy Award, UNESCO Award and Padma Vibhushan.
  • After her priceless contribution to the nation, which we are still enjoying today ;She passed away in 1981.
https://indianexpress.com/article/gender/durgabai-deshmukh-the-trail-blazer-institution-builder-devoted-to-public-service-5038550/

“Life is uncertain and the life-span is limited. Why, then, wait to do a good thing?”

Durga Bai Deshmukh

Let us understand that Gender is a construct. If you have the will to make a change, you will advocate for it – Sahithi Divi

( source : http://www.impactscientist.com ) ( image courtesy : https://indianexpress.com/article/gender/durgabai-deshmukh-the-trail-blazer-institution-builder-devoted-to-public-service-5038550/ , https://www.thebetterindia.com/163178/durgabai-independence-constitution-hero-india-news/ )