Why Did Rajamundry And I Choose Each Other?

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Holding to my surreal heart filled with astonishment of marking the most important milestone of moving to Rajahmundry from Hyderabad and many other places that directed me to land here so that I can unfold the actions of my dream. After all the introspection for years of measuring the impact of my work, I finally started to feel uncertain about where I want to be. Who I am ? Where do I belong ? Begins with a strong inclination to smaller towns with green shields of fertile farms and the dedicated smiling lives behind it. I often felt the need to look for more than the beauty ridden cultural Rajahmundry.

My journey has begun as a women right’s influencer and alongside the events came a deep realisation that held the secret of my inner joy. Migrating back to the roots where I was born was an opportunity for me to connect with the women farmers, florists, artisans, teachers, technicians and many more from the rural front of our country. Visiting Rajahmundry a couple of times in the last few years cultivated more meaning and direction to my dream of economic empowerment through equality.

Being born in Andhra Pradesh engages me personally with the people as it seems more like listening to my uncle , grandmother or a family member. As my father was transferred to north India as a part of his job, Andhra Pradesh remained my summer holiday home ; a place that indulged a million memories and people who hosted with a giant welcoming heart.

Urbanisation is not the solution for a country where the major share of population lives in the rural places. Development of smaller towns demands retainment of talent which needs infrastructure, investment and leadership development. Using concepts like design thinking I want to redefine the problems , create communities that promote sustainability, provide recognition to high performing women at the bottom of the pyramid, conduct events to preserve culture and provide a platform to local artisans through story writing and consulting projects under ImpactScientist.

With a mission on hand , a place definitively mine, force of people surrounding my belief and tucked in the rivers of serenity. Rajahmundry and I have chosen each other for amplifying the potential behind unlocking women to equal resources and participation.

Written by Sahithi Divi ( source : http://www.impactscientist.com)

‘ IMPACT HOUR ‘ With Dhaassyam Geetha Bhascker

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Written By Sahithi Divi as told by Dhaassyam Geetha Bhascker

Mother, Actor, Teacher, Author, Social Worker, Life Skills Coach

Walking into tranquil silence of beauty, hustling through the ultimately dreamful ambience , I was bewildered at the warmth spread across every corner of her home. Cutting through social compassion, she proudly turns back at her childhood for brewing her life time learnings and package them to restore for today’s generation.

Born in an orthodox family to diverse parents, she wished for a voice inside her that could take stance for her. She sought after a chance to platform her inner voice. ” Every child must have the luxury to”, she says. A child is moulded by the stages of his life and influence of dutiful values. Facing criticism due to the social pressure of being a girl in the first place, she also enjoyed constant disappearance of individualism as a child. She translated ugly, good and uncertain words into a life of substance and provided an inclusive land of dreams for her family as a woman. Hailing from a patriarchal society which polices the physical characteristics of a person , she even walked pass the times when she resisted love from finding its real place as a kid for long. This led to a close partnership with her mom who was also her best friend. Geetha garu laughs, ” although my dad needs me for every little thing today”.

“Motherhood is like an art and art can be pushed not tamed”, while mentioning her son as her most priceless ornament……!

Geetha garu is currently working as a visual arts teacher and acted in films like Fida and Ee Nagaraniki Emaindi. Began her career in the advertisement field, she rises above the decisions made for her. Eight years of lag in the technology industry outdated her relevance to continue where she left in her career. Time for self reflection occurred to her as a young mother whose soul was on fire to find her place again and again from what ever was thrown at her. This internally changed her role as parent towards a brilliant horizon. She converted bundles of conspiring opportunities into a new start as an art teacher. ” Every mother can use motherhood as qualification to find her place in times of disruptive paradigm”. she strongly expressed adding that ” every child is born for the society “. She has authored a book called ‘Destiny’s Child’ on her parenting chapters.

Emotional temperament is a pavilion of lock outs. Precisely respect your heart’s desire because the habit of self love is underrated as it can tell you when to leave a place where you don’t belong to. The world ultimately loves the person who loves oneself.

She amplifies the need for every individual independent of gender to participate in creating a Home that promotes friendship, innovation and teamwork in order to celebrate and grow with each other. Being a woman is challenging she says explaining me how she faced the most draining situations in her life due to the stigma attached to a woman who lost her husband. Habit is the most hardest thing to let go which can create a major influence on one’s life. She truly believes in the power of women supporting each other for a sustainably progressive world. Willing to collaborate for contributing her services in areas of ‘ Widow Empowerment ‘ that is surrounded by rottening stigma which suppresses the potential of a woman due to the absence of her other half. Every woman who has to go through the experience of loosing her life partner needs the whole society to emotionally insure her instead of producing new doubts at her capacity to make an impact.

When asked about defining Gender she said it does not exist, Democracy as your right, Mother as a creator and Time as patience. Leaving me to nurture in her wonderful conversation, she brought light and broke stereotypes. Her work aligns with Sustainable Development Goal 4 of Quality Education. Impact Scientist is looking forward to associating with her in maximising the impact for women.

Written By Sahithi Divi as told by D Geetha Dhaassyam Bhascker ( source : http://www.impactscientist.com )

‘IMPACT HOUR’ With Ratna Malladi

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Written By Sahithi Divi as told by Ratna Malladi

Ratna Malladi, Mother, Architect, Entrepreneur |Founder – Yellow Seven Architects, Gender Equality Ambassador

When asked about female quotient, social stigma, strategy | powerplay, parenting, challenges of life in decentralised towns, purpose and finding oneself in this world…….Here is her Impact story.

She got married in the third year of her bachelors degree of Architecture. She is a mother of two wonderful children. She is an entrepreneur who broke all odds to turn every opportunity into a realtime project in front of which she proudly stands like a minuscule and moves forward. She, who does not shy away from teaching about sex education to her children and menstruation to her son , not just daughter. During my conversation with her , I found that she often connected dots from her childhood in relevance to her role as a parent who is also an entrepreneur in a male dominated field combined with social stigma. As a child she wished to have had the courage to speak up about the things she is unlearning as a women much later. When the driving force is family for a woman , she is unstoppable .

Worked for corporates like Keystone, Jurong, Phoenix as a leading Architect before she moved out to float her own enterprise Yellow Seven Architects . She is taking over new projects for scaling sustainable architecture in Andhra Pradesh and other parts of the country. Driven by expertise , she provides an intrapreneur atmosphere for her employees to enjoy their best performance.

She repeated the importance for every woman to exhibit her strength. She emphasised on the team work that she benefits from at home along with her husband to tackle the circular challenges which go unseen in the fast moving life journey. She received an unconditional companionship while relocating from a city to a smaller town that applauds beneath the social stigma of applauding a women in the first place. She believes that a women cannot belong to anybody except for her education and experience in order to prosper.

According to Ratna , every woman must prioritise to retain her financial freedom to embark beyond the possibilities set by acquainted stereotypes. Money is the value that you earn which defines you over a period of time. When asked about the impact of regulated societies on children? she narrated , how women are conditioned to behave and up-bring in a certain way differentiating between children through Gender. Parents need a chance to unlearn before teaching their kids. In contrary to this ,men also have a reflected pressure to carry financial atrocity and authority. This long term practice is now a norm divided by gender specific roles. Why is it challenging for anybody to go through the beautiful experience of a strong women with power ?

” Although women might be the answer to rising economies yet the real impact can be founded and measured through children “. says Ratna.

Her children bear the opportunity to watch home tasks and lifeskills performed by the mother and father equally. This visual learning grows with the child to create normalcy and detangle the gender roles with generosity. Schools must teach life skills like cleaning , cooking, gardening, sanitation, sex education that are non gender specific learnings to self sustainable life.Children learn from those whom they love. Every child must get used to see a women being in charge.

She looks back to the time ……when she immensely learned from her mother’s perseverance and her mother in law’s will power for Ratna’s career. They remained influential reasons to not get carried away withering to the changing weather of social introspection.

She wishes to be remembered as a happy woman who used her fire to spread the light and restore herself. She defines Democracy as bullshit, Gender as overrated and Love as companionship

Written by sahithi divi as told by Ratna Malladi ( source : http://www.impactscientist.com )

‘ Impact Hour ‘ with Manju Kalanidhi

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Written By Sahithi Divi as told by Manju Kalanidhi

Manju Kalanidhi , Mother, Indian Journalist, City Editor – The New Indian Express, Founder of Rice Bucket Challenge

When asked about her childhood wishes, purpose, happy quotient, scaling up plans, self discovery and milestones of life journey ….. Here is the impact I collected.

The perseverant curiosity of this 70’s kid foresees what is beyond the drawn lines as a girl child, which transpired a will to cut through the finite awareness and resources available to visualise a dream from a small town Kazipet of Warangal district in Telangana.

She choose journalism as her tool to deliver value to the world although from a science background. While pursuing journalism in Bangalore, she closely tackled the challenges around diversity paired with competence. Balancing herself through the setbacks of coming from a middle class family, which also means that inclusivity was difficult to sustain yet very important for not looking back. Extracting resilience from the setbacks empowered her to be financially independent which in-turn impacts the personal choices too.

” To be useful is a privilege” , she says with a standby smile held up.

The Rice Bucket Challenge is her brainchild. Connecting her dots with the United Nations Sustainable Development Goals , while 821 million people are facing food deprivation in the world as of today with rising numbers, Manju profoundly came up with the rice bucket challenge as an effective solution using collaboration to mitigate hunger. Through this initiative she aimed to connect the rice donors to those in need. As a part of this campaign she collected more than 200 thousand kilos of rice as her initiative towards Hunger Mitigation. She is looking for potential partnerships for scaling this to educational institutions for a sustainable and automated operation. She is fighting towards zero hunger using shared economy and collaboration as her key drivers.

Her visit to the United States for a social exchange program encased a brilliant networking stage with a community of common thinkers from across the globe for her.

As a journalist she says that women are the forefront for millennial media. Women of this era create more voice , especially now a days media is playing a crucial role in bringing social intelligence into limelight. Women in STEM , menstrual health, educational / career opportunities, sport attributions are the current affair to socio economic strata of gender equality in media.

Manju defines ; Women as POWER , Democracy as NECESSITY and Love as NECESSARY EVIL.

Dreams became milestones when urbanisation gave her words a loud voice that irrigates change. Choosing her own path provided her the tenacity to remain committed and continue her journey into who she is today. Financial freedom gave resistance to personal challenges, independent risks and a sustainable career. She entitled hope for human centric solutions using Sustainable Development Goals. She proved that Journalism , Shared Economy and Collaboration has the power to make a remarkable change in the world by just one person alone…..Manju Kalanidhi.

Written by Sahithi Divi ( http://www.impactscientist.com )

Inequality In Delusion Of Democracy

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Written By Sahithi Divi

Democracy is a delusive state of mind. Hard to appreciate and difficult to live without. While we are finding a million ways to manage and platform our opinions, fundamental rights are in danger within the power of democracy. Objective norms created by individuals are now followed as summary of regulations which are in turn opposed by the rest.

In India, where diversity is the main characteristic of our country, diversification cannot be embraced. We are living divided lives without considering the affect of our thoughts and actions on our land.

Political system is enabling democratic practice of bringing leaders to policy making. While policies are attempting to vitalize India from the last seven decades, healthcare and education system are scarce of voices to reflect the deficient needs and increasing demand of compulsory reforms which are now on the verge of building blocks for dangerous after-affects.

Accountability is the only possible solution for de-masking the delusions paralysed by democracy. Each of us are facing the undermining remains due to the discussions initiated by insufficient ability to monetise the socio- economic conditions.

Democracy is suppose to bring betterment not division ! Time is comprehensive , fading into darker myths. Manipulated history with a glimpse of changing times that are further frightening the future security of Equality in association with education , healthcare , political reform, gender bias and distribution of sophisticated power.

Written By Sahithi Divi (source : http://www.impactscientist.com)

Identity Crisis For Women . Why ?

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Written By Sahithi divi

Where does the challenge begin for women ? Why is their identity at stake ?

Women in especially developing countries and in this case India, seem to battle with identity crisis due to the lack of equal resources and cultural speedbreakers controlling her capacity to achieve or dream. Identity crisis begins with the most generic habit of giving her feminine and household rolemodels only as an option, to pick from categories to explore.

At the same time we color the girl’s life with so many identification pointers reminding her the limitations of her being a girl. Her abilities are limitless but how much can she unfold is often not for her to decide. How can a person be confused about uncertain expectations of others ?

Fulfillment of purpose and happiness inside the soul can exist when all the factors in your life are decided by you yourself. Gender roles are tearing up almost every women to defend herself against the feminine responsibilities written off by everyone else for the women in most of the cases to forgo her real identity to fulfill the voids of a shared promise all by herself.

A women has no choice but to contribute hertime and preferences to soo many people trying to create a strong influence for her well being. Every person has a vast layout of their life, a women’s layout is created by a team of family members and influencial society examples. All she can do is decorate the provided layout with her choice of theme.

This kind of a situation occurs because she is not designed to think like a bread winner instead she is told to be a meal maker and at the same time homemaking is considered compulsion not luxury.

Identity is more than a person’s right where as we are creating layers of identities with divided classes of norms and expectations.

Focusing on one’s own prosperity is much more eventful than thinking actively for an other adult especially influencing them to such an extent that gender actually becomes a considerable point of accepting inequality .

IDENTITY CRISIS IS NOT TRUE IF YOU DON”T BELIEVE

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Written By Sahithi Divi

Gender Is A Home Affairs Matter

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Written By Sahithi Divi

I strongly believe that gender equality is born and begins at home…….

Gender Equality closely opens down to how your home and surroundings have shaped you. But now it is about how you shape it for the future generations to beleive what gender equality is ? Gender Equality is not about teaching new ways yet more about unlearning unconscious habits about showcasing inequality in any form backed by gender as the reason.

Home is the place which lands as the horizon for anyody to form a crazy imagination about their life. How many can uphold living multiple lives ? Gender equality will be true if each home has an advocate to remind irreversible benefits of bringing a mindshift of equality independent of gender as we will be able to enjoy the combined affect of identically allocated, consciously taken roles.

No matter whether you are living with a partner , you still run a home for your basic survival. Suddenly one day you get married and you forget to fulfill your own life skills . Some life skills are literally grounded as rules to be fulfilled naturally by women in most of the developing and under developed economies.

Education and awareness can definitely benefit us in some way and why not that begin with working on converting each of our homes into experiment centres to find out the ways to pluck out the gender inequality that shelters within us. Inequal exposure to resources, domestic voilence , patriarchy are the very few embedded characteristics that we can restructure into something useful. Homes have the ability to create unstoppable leaders but homes can also hide away the most mesmorising performances from coming to life. Every home can navigate it’s people towards who they want to be rather than who they must be.

We must stop asking a person what was your dream ? and start asking what is your dream ? Let your home nuture the dreams of all equally. Gender is after all a construct.

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Written By Sahithi Divi

Kanya = (Fresh) daughter ; Daan = Donation ? I Oppose This Practise

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Written By Sahithi Divi

#iopposekanyadaan

Kanyadaan is giving away the bride as a symbolic marriage ritual . Father of the Bride take’s his daughters hand and places it in the Groom’s hand, requesting for him to accept his daughter to be an equal partner.When I google the word ‘Kanya ‘ , it confuses me what a modest, fresh and virgin daugther means. This is performed in order to transfer the responsibility of daughter into the hands of the groom and his family. In my opinion giving away your daughter in donation to wash your sins after bringing her up with such compassion does not fit well with my beliefs. Along with the changing times we forgot to update the rituals to what applies today and why ? The big change is hard to imagine but what about you who is reading this ?

While we are talking about serious social issues leading to gender inequality and the changes we cannot bring on the larger scale, what about advocating for your own equality to stand as a strong example for others to begin their life not as a donated object but a person who underwent a celebration of their union called marriage.

By practising Kanyadaan, the positioning of woman in the family is naturally a draft of bound customs. A lot speaks about the things that we do not question about. There must be some beginning , a collective voice and a powerful repulsion about how we demonstrate rights,in public in form of customs. Due to the potrayal of idiolic rituals gender bias get priorly infused on public platforms and hence, such unopposed beliefs become common norms.

“Unopposed beliefs become common norms”.

Kanyadaanam is a personal expirience which one goes through and it is your own descision to question it or to convert that to a meaningful context that hooks to your view of life. While this ritual occurs at the start of wedding journey , it lays foundation to behavioral hierarchy and common expectation for millions of uniquely different girls. Inferiority need not be economic status , it can also be highly comparable to how she is treated or how her decision making naturally becomes someone else’s right or responsibility overnight.

Everything begins with you. Let us know your thoughts about this custom and why we must bring an end to it as it gives a very inequal picture to the whole world from where the life of a girl begins after marriage.

#iopposekanyadaan

I raise my voice against donating daughters publicly in a wedding celebration.

Written By Sahithi Divi

When To Get Married And To Whom ?

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Written By Sahithi Divi ( Sustainable Development Goal 5 of UNDP 2030 Goal )

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United Nation Population Fund , 140 million girls will become child brides by 2020 in india

Giving birth is a choice, being born is not. Once if a baby comes onto this planet, then it our individual responsibility to strengthen the social complexity for a girl surrounding her. A girl even without a right to vote can she be ready for forced sex and child bearing ? Every girl has been restricted from unlocking her place in the world saying ” The Society” will not accpet. Each of you reading this compiles of the society but you again draw boundaries for a girl saying some other set of families might not agree to your perception of living life.

Marriage is a very transformative phase of a person’s life. Although after the marriage takes place the complexity can occur from both the sides. Yet the age, person, child birth , continuation of education, pursuance of a career, personal choices are navigated by the family just for a ‘women’ mostly.
Isn’t it ?

When must a women get married and to whom ?

The answer is –
IT IS A WOMEN’S RIGHT TO CHOOSE WHEN SHE WANTS TO GET MARRIED AND TO WHOM ! ALSO ILLEGAL TO PERFORM A CHILD MARRIAGE FOR A GIRL BELOW THE AGE OF 18 AND BOY BELOW 21 .

But as per the UNICEF report even today in India 27 % of the girls are married before the age of 18 , that is 1 out of 3 girls. India also has the highest number of child brides in the world which accounts to 15,509,000 girls.

National Geographic website – image source

Socio economic conditions being the major reason for the early marriage . Whom to marry is still decided by the
the parent / guardian / family, for which we do not have verified data. Whom a girl marries is the most important factor because personal accomplishment in such a socially complex environment is hard. There is a constant fight for self empowerment leading to the world never expiriencing her full potential. This is a serious loss to the country.

This concern arises because only 25 % of the graduate women are in the work force today.

The government is working up to provide various incentives / schemes to improvise the overall conditions for the vulnerable women. But I strongly commend that most of the human rights issues have to be addressed more from a personal level to attain the maximum impact. Cross polinating the education about women rights and creating awareness can be done by you.

In cities for example, your house help, watchman, driver, gardner etc. are the people facing the vulnerability. Some parents are adement due to lack of education, some are afraid about the security of their girl child, some are unable to afford the cost and most of them are deeply affected by the conclusions given by the so called community or society around them.

Give your voice and counsel as many people around you about the mental and health benefits for not only the girl but also which will reflect on the overall social health of the family. Educate and encourage girls to be able to speak about their preference of choice or make a choice about who they must marry.

AGE – You can click on the below link to read the Indian Laws –
The child marriage prohibition act – click here

PERSONAL RIGHTS OF CHOICE – You can click on the link below to read the Indian Laws
Women Rights In your Favour

let us act now !

Take The Gender Equality Pledge Here

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Written By Sahithi Divi

( stat source – http://legislative.gov.in/sites/default/files/A2007-06.pdf , https://yourstory.com/2016/06/laws-that-protect-women-rights ) ( child marriage image courtesy : https://www.thehindu.com/news/international/south-asia/India-has-second-highest-number-of-child-marriages-Unicef/article11131187.ece , https://www.newindianexpress.com/nation/2019/mar/28/tripura-reports-second-highest-child-marriages-rate-in-india%E2%80%8B-1957202.html , https://www.freeonlineindia.in/child-marriage-social-issue-history/ )

ImpactScientist @ Indo Data Week For Sustainable Development Goals

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Written By Sahithi Divi

Hyderabad city hosted the first ever Indo Data Week ( IDW )For Sustainable Development Goals ( SDGs ) by United Nations Development Program in collaboration with many other prominent partners.

Sensitivising the SDGs is highly needed at this time. The world is facing a fast approaching slump of naturals resources and we must start to think about upscaling the struggle of the low lying communities to fight basic life threats. Entrepreneurs, sustainability enthusiasts, data scientists, investors, policy makers and social influencers who are working in relevance with sustainabilty as the prime mission to achieve using ‘ Data’ were present here.

Data is vital in understanding real needs of the society for customising regional and sustainable solutions. Technical advancement unparalleled with the condition of majority of the population can widen the social parity. Indo Data Week nurtured a community of sustainability advocates, fostered a highly resourceful network opportunity and exhibited the underplaying power of data in solving the world’s sustainability problem.

IDW offered a tangile value to social innovators and social impact drivers through combining SDGs with data science. A showcase of proven models to scale business solutions which offer prosperity and monitor consumerism.

ImpactScientist represented SDG5 , Gender Equality at the IDW. Emphasized on importance of data which is streamlined with the human centric inputs and why emotion intelligence is properiotry in the data extracted for solving gender inequality. Collaboration is the new necessity for creating a better world. A community has begun to seriously think and come together.

ImpactScientist thanks you for this wonderful opportunity to spread the impact of SDG5.

Written by Sahithi Divi ( source : http://www.impactscientist.com )

Daughters Are The Human Capital Of India ?

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Written By Sahithi Divi

” Women consists of 48 % of population in India “

India is still expecting it’s daughters to silence their voices to the fury of dominance. Every time a girl is quiet, she is hiding enormous amount of power that is a wasted human capital that could have reflected towards a stronger foundation including the opinions and point of views of it’s 48 % of unheard screams. The policy making and leadership must not have been dictated under the reign of unequally divided governments !

Indian women alone make 7.5 % of the whole World’s population ! World’s second largest growing economy is unable to cope up to the equality standards that must be provided or approved for a women. Technology is able to reach the corners yet unable to solve the deeply rooted problems arising from the harsh social conditions of life.

Impact measurement is a very important and ignored factor. The basic piece of awareness that we all must have is about the fundamental rights of a women. Then we can measure how many of us are using the fundamental rights for their personal benefit and country’s social and economic benefit.

Is the availability of increasing techonolgy decreasing the social intelligence of personal liberation ?

Every place has an objective cause of certain social problems pertaining over there. The solutions must be integrated after understanding each problem differently. Generalising the solutions in such a diverse and multidimensionally populated society will not solve but infact create problems like urbanization which might sediment the turn out of real empowerment to very generic.

Our acceptance to change is the foremost science behind the flashing success of women empowerment. Reflecting learnings from one time to the present to create a life which suits the common interest of any family cannot transpire above the rapidly increasing need for us to act socially. EACH OF US !

Written By Sahithi Divi ( http://www.impactscientist.com )

Statitics : if any ( https://www.weforum.org )

Finance Vs Women In Developing Nations

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Written by Sahithi Divi

Financial management is a life skill. For most of the women, their spending is determined by the male counterparts or at least influenced on their spending behaviours. Absence of financial responsibility at young age leads to unsure horizons while taking major life decisions in personal or professional life.

How far is a young girl considered equal to her male counterpart in terms of building financial management as a foundational skill ?

Society plays a large role in shifting the naturally formed equality towards gender biased classification

What could be the reasons ?

Family and society looks at her as a future care provider. Women are given boundaries to imagine their spending.
80% of the consumer spending decisions are made by women still her spending dominantly inclines towards common benefits not personal benefits.
Identity crisis is induced on unpredictable levels, about social etiquette and appearance classification which destroys the equality factor in childhood.
Reason for lesser women entrepreneurs is the lack of financial freedom of collateral, loans accessibility, capital investment in addition to the emotional responsibility of family members.
Migration for work is primarily lead by the male member, this factor begins affecting while making attempts to establish strong career for a women.
Dependability of spending details are entrusted on men compared to women who are naturally answerable to their spending as a luxury. Won’t this articulating confusion grow up into a less confident women who needs to rework on self empowerment?

Consumer spending power which is said to be in the hands of women may not reflect on her professional growth in any way.

Due to factors like no compulsive paternal leave, children are more emotionally attached with the mother. This leads to her taking first impact of the child behaviour and needs ; leading to changes, that take place in interest to more than just herself.

Financial freedom can be achieved by women but when it is unable to function for her individual goals, that’s when we must realise somewhere that less women in leadership roles is a long term affect of how we see motherhood at homes.

Society unknowingly distributes gender roles while growing up. I am sure each one of you reading this will reflect over the gender roles imposed on you objectively. Let us know what you feel ….
Do share our article if you like it, social impact begins with creating awareness.
lET US USE OUR NETWORK AFFECT FOR CREATING A GENDER EQUAL SOCIETY

Written by Sahithi Divi ( source : http://www.impactscientist.com) ( consumer spending stat source : https://www.fortuneindia.com/opinion/the-evolution-of-indian-women-as-consumers/102823 )